Saturday, March 04, 2006

OTR*

WARNING: This post is about a feminine product. Guys, you've been warned.

Have you seen those commercials? You know, the ones for Always feminine protection? The tag line is something like "Have a happy period"...



Seriously, every time I see that commercial I have to yell at the tv. Doesn't matter who's with me. Have a happy period? Have a happy period??! Who thinks up these ads? How much do you want to bet it was a conference room filled with guys, and went something like:

"Guys, listen up. We have to come up an ad for Always. Smith, what are you thinking?"

"Gee boss, how about a pretty girl, running through a field of flowers..."

"That's been done before. Jones, what do you have?"

"Well, I'm thinking a girl and her mom.."

"Doesn't anyone have anything original to add?"

Then Doofus pipes up. "Boss, it's not like we have any experience with the product. All I know is once a month, my girlfriend is on the rag, and I don't understand why she can't be happier!"

Murmurs of assent, every guy looking around and as he sees the others agreeing, gets louder, adding his own war story about surviving "that time of month".

"You've hit the nail on the head! Have a happy period. Perfect! Let's go drink some beer, shoot some pool and be men!"

You know it had to be a meeting with only guys involved. What self respecting woman could sit through something like that without saying "Uh guys? You might want to re-think that slogan. Have you ever thought about what it'd be like if once a month you had cramps, were bloated and had a difficult time sleeping? I don't think the choice of feminine protection is going to make it any 'happier'".

*OTR = on the rag. Slang from college.

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